Strategy is the fourteenth extended play by South Korean girl group Twice. It was released on December 6, 2024, through JYP Entertainment and Republic Records. The EP consists of seven tracks, including the group's fourth original English-language single "Strategy" featuring American rapper Megan Thee Stallion. The album blends electro-pop, R&B, and the group’s signature bubblegum pop, fusing '80s influences with Y2K sounds.
On October 20, Twice held a fan meeting titled "Home 9round" to commemorate the ninth anniversary of their debut. During the event, they performed the unreleased track "Sweetest Obsession" and announced their fourteenth EP, Strategy the next day, set for release on December 6.[1][2][3] On October 25, Twice was featured on a remix of American rapper Megan Thee Stallion's "Mamushi", which was included on Megan: Act II, the deluxe reissue of her third studio album Megan.[4] In turn, it was announced that Megan Thee Stallion would feature on Strategy's lead single of the same name, "Strategy".[5][6][7] On November 21, Twice headlined Amazon Music Live and gave a quick preview of "Strategy" during the show.[8][9]
Promotion[]
On December 4, Twice held a premiere event for fans at New Millennium Hall, Konkuk University, where they introduced the songs in the EP. During the event, they screened the "Strategy" music video and performed "Magical" for the first time.[10] To promote the EP, Twice performed "Strategy" on the music program Music Bank on December 6.[11] That same day, they performed "Strategy" on the late-night music talk show The Seasons: Lee Young-ji's Rainbow, with host Lee Young-ji performing Megan Thee Stallion's rap.[12] Twice's planned promotion on music programs was cut short, as Show! Music Core and Inkigayo were canceled due to South Korean president Yoon Suk Yeol's declaration of martial law and the subsequent impeachment votes against him.[13][14] Twice's pre-recorded performance on Show! Music Core was broadcast on December 15, and they also performed on Inkigayo that same day.[15]
Composition[]
The EP shows a shift in style, blending electro-pop and R&B with the group's usual bubblegum pop sound. While experimenting with new genres, they still include tracks that stick to their classic pop roots, balancing fresh ideas with the familiar.[16] The sound of Strategy blends eras—some tracks capture the breezy '80s-inspired pop that feels straight out of a "vintage teen movie soundtrack." On the other, tracks like "Like It Like It" and "Sweetest Obsession" channel Y2K nostalgia, pushing the group’s sound into the early 2000s.[17]
