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The Story Begins
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The Story Begins is the debut extended play by South Korean girl group Twice . The album was released digitally and physically on October 20, 2015 by JYP Entertainment and distributed by KT Music. The album contains six tracks including the lead single, "Like Ooh Ahh ", which was composed by Black Eyed Pilseung and is a blend of several different genres.

Background and release

TWICE "Like OOH-AHH(OOH-AHH하게)" M V

TWICE "Like OOH-AHH(OOH-AHH하게)" M V

On October 7, 2015, JYP Entertainment launched the band's official website and announced via SNS that the group would debut with the mini-album The Story Begins and title-track "Like OOH-AHH". The track is described as a 'color pop' dance track with elements of hip-hop, rock, and R&B The composition team included Black Eyed Pilseung, known for composing successful releases such as Miss A's "Only You."

Teasers featuring each of the members for their music video were released from October 12 to 14, 2015. On October 20, the song's music video were released online and through the Naver V App.

Within five months after its release, the music video for "Like OOH-AHH" hit 50 million views and replaced 2NE1's "Fire" as the most-viewed debut music video for any K-pop group. It went on to hit 100 million views on November 11, 2016, making Twice the fourth K-pop girl group to reach this milestone, as well as the first debut music video to do so.

Twice became the first K-pop female act to have three music videos with 200 million views as "Like Ooh-Ahh" achieved this view count by November 2017.

Tracklist

  1. "Like Ooh-Ahh (Ooh-Ahh 하게)" - 3:35
  2. "Do It Again (다시 해줘)" - 3:26
  3. "I think I'm Crazy (미쳤나봐)" - 3:01
  4. "Truth" - 3:33
  5. "Candy Boy" - 2:46
  6. "Like a Fool" - 3:34

Music Shows

Date Song(s) Performed Location
October 22, 2015 Like Ooh-Ahh, Do It Again M COUNTDOWN
October 23, 2015 Music Bank
October 24, 2015 Like Ooh-Ahh Music Core
October 25, 2015 SBS Inkigayo
October 29, 2015 M COUNTDOWN
November 5, 2015 M COUNTDOWN
November 6, 2015 Music Bank
November 11, 2015 Music Core
November 11, 2015 SBS Inkigayo
November 15, 2015 Show! Music Core
November 21, 2015 Show! Music Core
November 27, 2015 Music Bank K-Chart
November 28, 2015 Show! Music Core
November 29, 2015 SBS Inkigayo
January 9, 2016 Show! Music Core
January 10, 2016 SBS Inkigayo
January 22, 2016 KBS Stage
January 31, 2016 KBS Stage
April 14, 2016 Intro + Like Ooh-Ahh KCON Japan 2016 x M COUNTDOWN

Gallery

Music video

On October 20, 2015, the song's music video was released online. It was directed by production team Naive (Kim Young-jo and Yoo Seung-woo).

The video begins with Twice in a run-down hospital filled with zombies. However, the members barely notice them and continue dancing and singing through the halls, the roof, a bus, and leading to a space eventually with the zombies themselves. It ends as one of the zombies hearing his own heartbeat and slowly turning back into a human.

Promotion

Twice held a live showcase on October 20, where they performed "Like OOH-AHH" along with dance tracks "I think I'm Crazy" and "Do It Again." 

The group started promoting their title track "Like Ooh Ahh" with the b-side "Do It Again" on music shows on October 22. They first performed the songs on Mnet's M! Countdown, followed by performances on KBS' Music Bank, MBC's Show! Music Core and SBS's Inkigayo.

Commercial performance

The Story Begins debuted at number four on the Gaon Album Chart for the week ending October 24, 2015 and peaked at number three two weeks later. As of April 2016, the album had sold 70,647 copies in South Korea and 12,141+ copies in Japan.

Trivia

  • On October 19, 2016, Twice revealed their official light stick adorned with their official colours dubbed "Candy Bong", with bong meaning stick in Korean, which is inspired by the song "Candy Boy" from the mini-album.

Teasers

Special Videos

Behind The Scenes

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